The Ten Tier Diamond Award is a new independent luxury award program that conducts comprehensive evaluations by acknowledging Ten Tiers to measure excellence. Our mission and philosophy are to encourage innovation in luxury service by defining, verifying, and rewarding excellence with our cutting-edge Ten Tier model. We are challenging the generic and outdated “5 Star Rating” paradigm by using our more thoughtful approach to highlight often-overlooked details and nuances of service, bringing those many subtle but critical distinctions to the attention of both our network of high-value clientele as well as the general public.